How To Setup UTM Tracking

How UTM Tracking Works with Your Facebook Ads

If you’re running ads (like Facebook or Google), UTM tracking lets you see exactly which ad, ad set, or campaign generated each lead or scheduled call. This can also works for tracking organic traffic too.

With UTM tracking, you can:

• See which ads generate the most leads

• Identify your highest-converting campaigns

• Track performance across channels (Facebook, Google, email, etc.)

• Send enriched lead data into GoHighLevel

Example (Facebook Ads)

Inside your Facebook ad, you can have Facebook dynamically auto-add UTM parameters to your final URL.

For example:

?utm_source=facebook&utm_campaign=vsl_test&utm_content=ad_withcrazyhook

Here’s an example of what each part would represent:

• utm_source=facebook → Traffic came from Facebook

• utm_campaign=vsl_test → Your campaign

• utm_medium=adset_usa_only → The specific adset

• utm_content=ad_withcrazyhook → Specific ad creative
  

Step 1) Enable UTM Tracking in ROASForm

1. Open your form

2. Click Settings

3. Go to UTM Tracking

4. Toggle Enable UTM Tracking ON

Once enabled, ROASForm will automatically capture UTM parameters and save them to each submission. But, if you also want to push this data to your CRM continue reading to the next step.

Step 2) Map UTM parameters to your custom fields in GoHighLevel

To actually use push your UTM data into GoHighLevel (for reporting, automations, filtering, etc.), you need to map each UT parameter to a custom GoHighLevel field.

First, create custom fields in GoHighLevel

In your GoHighLevel sub-account:

1. Go to Settings → Custom Fields

2. Create fields for each UTM you want to track:

Recommended fields:

• UTM Source (for the traffic source)

• UTM Campaign (for the specific ad campaign)

• UTM Medium (for the specific adset)

• UTM Content (for the specific ad)

Next, go back to your ROASForm’s Settings from Step 1, and click on UTM Tracking to map the UTM fields.

1. Under Tracked Parameters, you’ll see each UTM (e.g. utm_source)

2. Click No field mapping, and search or select the corresponding custom field from GoHighLevel

3. Once all your fields are mapped, make sure to click Save Changes!

Final Result

Once everything is set up, every lead in ROASForm is no longer just a name and email.

It becomes:
a fully attributed lead
tied to a specific campaign, adset, and ad
ready for smarter scaling decisions