How To Setup Meta (Facebook) Pixel

When someone schedules a call, you want Meta to know exactly who booked it so your ads can target more people like that. Here is the easiest way to set that up using a Thank You Page and a GHL Automation backup.

1. The Easy Way: The "Thank You" Page

The simplest way to track a scheduled call is to send people to a thank-you page after they book.

• Create your page: Build a simple "thank you/ success!" page in your funnel.

• On your thank-you page, add your Meta Pixel code. Make sure it includes the Schedule event. This tells Meta: "Someone landed here, which means they definitely booked a call."

• The Redirect: In your ROASForm Calendar Settings, scroll down and find “After Booking” or “Confirmation" and select Redirect to URL. Paste the link to your thank-you page.

2. The Conversion API (recommended as backup)

Sometimes browsers block the Meta Pixel (i.e ad-blockers). To make sure you catch 100% of your bookings, set up this quick automation in GoHighLevel:

• The Trigger: Start a new Workflow with the trigger Appointment Status. Optionally filter down and select the calendar(s) you’re using in ROASForm.

• The Action: Add the action Facebook API Lead Event.

• The Setup: Choose Schedule as the event name, and save your automation.

Why do both steps?

It’s not mandatory, but by firing the Meta Pixel on your thank-you page AND the CAPI Automation, you’re basically double-confirming. If the browser misses the conversion, the conversion API automation catches it. Meta is smart enough to see both and only count them as one single booking.

What if I want to track ‘lead’ event instead?

If you want to track everyone who submits your form (even if they don't book a call yet), use these methods:

A. For Leads that Finish the Form

If you just want to track a standard form submission:

• The Redirect: Set your Form settings to redirect to a Thank You page, using the same process as explain above.

• The Pixel: Place your Pixel on that page with the ‘Lead' event.

B. For Partial Leads or Drop-offs (Using CAPI)

This is the "Pro" move. If someone starts your form, or fills out your form but leaves without booking, you can still track them in Facebook as ‘lead’ conversions using tags and the Conversions API.

• The Trigger: Create a GHL Automation triggered by Contact Tag Added.

• The Tags: * Use the tag roas-abandoned if they started but didn't finish.

  • Use the tag roas-qualified if they qualified finished the form but didn't book a call.

• The Action: Add the Facebook API Lead Event action and select Lead

These are ROASForm’s default tags. You can customize the tags for completed submissions in the Endings panel, and for partial submissions you customize the tags in Form Settings.